Optional Options

Quite recently, I have observed an interesting trend towards focusing on optional options on services or products. I guess that is good for consumers, particularly families who are on tight watch on the budget. For example, with the help of some clever insurance advertising, people are being made aware of the option to get the ‘right’ product specific to the ‘right’ situation. It’s still an apple to apple comparison. But this time, people are provided with the option of say, wanting to have the apple on a basket or a plain paper bag.